Question 1

How should I choose between Essentials and Signature?

Accepted Answer

Most listings will work perfectly with MVT Essentials, which includes HDR photography and streamlined media packages.

MVT Signature is designed for listings where you want a more premium presentation - such as luxury homes, lakefront properties, or listings where colour accuracy, personal branding and cinematic video are especially important.

If you're unsure, Essentials is a great place to start, and we're always happy to help guide you.

Question 2

I'm a returning customer - will the quality of your Essentials photos be different than before?

Accepted Answer

Short answer, yes. MVT Essentials uses HDR photography, which is a faster and more efficient method designed to produce bright, clean images that work well for most listings. We wouldn't offer it if we didn't think it met our quality standards.

MVT Signature photography uses our TrueLight™ technique, which combines flash and ambient lighting to produce highly accurate interior colours and a more polished, commercial-quality look.

TrueLight™ photography is the style Muskoka Virtual Tours has traditionally delivered and remains our premium offering for listings where presentation matters most.

Question 3

What's the difference between HDR photos and TrueLight™ photography?

Accepted Answer

HDR photography blends multiple exposures to balance interior and exterior lighting and is a fast, efficient option for everyday listings.

TrueLight™ photography uses flash combined with ambient light to produce more accurate interior colours, controlled window exposures, and a more refined final image. This method requires additional experience, time and equipment, which is why it’s part of our Signature tier.

Question 4

Will HDR photos look over-processed?

Accepted Answer

No. Our Essentials HDR photos are edited with a natural, balanced look designed specifically for real estate marketing. The goal is clean, bright images that represent the home accurately without the heavy halos or artificial colours sometimes associated with HDR photography.

Every photo is still professionally edited by our team to ensure a consistent and polished final result.

Question 5

Which tier should I choose?

Accepted Answer

Most listings will work very well with MVT Essentials, which offers a streamlined and efficient photography workflow.

If you want the signature Muskoka Virtual Tours look, or you're marketing a luxury home, waterfront property, or architecturally significant space, MVT Signature is the best choice.

Question 6

Can I choose Essentials for some listings and Signature for others?

Accepted Answer

Absolutely, and ultimately that's up to you. Both MVT Essentials and MVT Signature are edited to maintain the clean, natural look Muskoka Virtual Tours is known for. The overall style remains consistent across both tiers.

The goal of these tiers is simply to give you more flexibility depending on the property you're marketing.

Question 7

Will my booking process change?

Accepted Answer

Only slightly.

When booking online, you’ll first choose which tier you'd like to use - Essentials or Signature - and then select the package that fits your listing. After that, the process works the same as before.

Question 8

Can I mix services between tiers?

Accepted Answer

Not entirely. Services are grouped by tier. When booking, you’ll choose either Essentials or Signature for the appointment. This helps us schedule the appropriate photographer and equipment for the shoot.

Some add-on services are available in both Essentials and Signature, like our Signature Twilights. You can also add "Agent On-Camera" to an Essentials video to give it more of a Signature look.

Question 9

Are turnaround times changing?

Accepted Answer

No. Our turnaround times remain the same:
 • Photos - End of day, next business day
 • Video - End of day, two business days

Question 10

Why did Muskoka Virtual Tours introduce these tiers?

Accepted Answer

As our business has grown, we’ve introduced MVT Essentials as a faster, more efficient option for everyday listings.

At the same time, MVT Signature continues to offer the premium TrueLight™ photography style and agent branded videos that Muskoka Virtual Tours has built its reputation on. This structure allows agents to choose the level of production that best fits each listing.

MUSKOKA VIRTUAL TOURS

REAL ESTATE
SERVICES

Not just Virtual Tours

SERVICE TIERS

ESSENTIALS SERVICES

Choose the Perfect services for your Property

SIGNATURE SERVICES

Choose the Perfect services for your Property

TrueLight™ vs HDR

What's the difference?

TrueLight™ Photography
Our premium, handcrafted photography style. TrueLight™ Photography balances interior light and window exposure to deliver accurate colour and refined, commercial-quality imagery.

Best for:
• Luxury or custom homes
• Waterfront properties
• Architectural features
• Agents building a luxury brand

Look & Feel:
• Rich natural colour
• Balanced windows (no blown highlights)
• Controlled shadows
• Magazine-quality presentation

HDR Photography
Efficient, bright & clean listing photography. HDR photography blends multiple exposures to create well-lit, accurate images that show the home clearly and professionally.

Best for:
• Everyday listings
• Time-sensitive shoots
• In-town properties
• Agents needing consistent, reliable media

Look & Feel:
• Bright & clean
• Natural representation
• Quick turnaround
• Excellent value